TOP 5 SEO TOOLS: LEVEL UP YOUR MARKETING GAME
SEO is, undoubtedly, one of the most rewarding digital marketing strategies, when planned and implemented right.
Mastering SEO is as hard as climbing Everest!
No joke!
With more and more businesses trying to capture their respective markets and consistently publishing content to rank at the top of Google, achieving that #1 position or even getting your web pages to rank at the top of SERPs for relevant keywords has become daunting. But, using the right SEO tools, you will be able to compete with the top players.
We’ve compiled a list of the top 5 SEO tools used by the big marketers today.
While all these tools on our list are the best of the best, we have also provided information to help you make a well-informed decision regarding which would work best for your business.
So here we go:
Top 5 SEO Tools
SEMRush
SEMRush is a reputed SEO tool jam-packed with numerous features. It allows users to run performance metrics of their page while at the same time get intel on how the competitors are faring as well.
With this tool, companies can gain insights into top-performing pages with crisp content.
Top Features
- Top tool for analyzing competitors’ metrics. This feature includes top keywords used by competitors, changes in domains, etc.
- Helpful in traffic source comparison, i.e., it allows you to monitor in detail the digital channels your competitors are using simultaneously.
- With the traffic analytics feature, you will be able to accurately analyze the performance and traffic of your website in real-time. This also gives an in-depth overview of the general target pool behaviors and preferences, along with how much the potential consumers are using the channel.
- One of the best features of SEMRush is the expertise in running ad campaigns and detailed analysis of the ad budgets of your competitors.
- SEMRush also provides an accurate list of your competitor’s product listing ads along with product feeds, giving you a much better chance to win over your audience.
Cons
- A bit of a complex user interface that needs practice – Might not be the best fit for beginners.
- Premium or advanced features come with a heavy price tag that may not be affordable.
Ahrefs
Since its inception in 2011, Ahrefs has risen to popularity as the most preferred SEO tool. This can be attributed to the easy user interface and a complete package of important SEO features such as URL rankings, keyword research, competitor analytics, and backlink audits.
Several compelling features set this SEO tool apart from its competitors. Did you know that Ahrefs is only the second fastest web crawler after Google? Yes, this fact makes it an even more alluring SEO tool. Other features such as robust research tools, on-par user support, and an easy-to-use interface make it the go-to tool for many SMBs and MNCs.
Top Features
- The powerful keyword researcher is the main feature that makes Ahrefs a prominent SEO tool. A single query can result in millions of keywords within seconds.
- Ahrefs allows research content from more than a million web pages available on its database.
- Ahrefs allows a special analysis of the ranking history of keywords you have used on your web pages. This will give you the much-needed edge over your competitors.
- The knowledgeable user support is one of the prime features which makes Ahrefs unique. The complete package comes with documentation and free tutorials to help beginners start on their journey.
Cons
- Ahrefs does not have a dedicated mobile app, as of this writing.
- The API integration is still primitive and needs major improvement.
Ubersuggest
Ubersuggest is a free, user-friendly SEO tool that has helped many beginners gain success in a short period. The main incentive behind Ubersuggest’s success is the overview of strategies used by competitors, which you can view using this tool to improve your game.
Apart from this, several standalone features make Ubersuggest a preferred choice by many companies.
Top Features
- Ubersuggest provides a detailed report on the top SEO pages. With this report, you will have an overview of popular organic keywords used by your competitors, an approximate number of visits by potential customers, Cost per click, etc.
- Another important feature is the keyword suggestion which makes it appealing to newbies who need an edge over competitors.
- The expert backlinking feature allows you to discover which content is linking to the niche of your services and also provides metrics on these backlinking websites.
- Ubersuggest also suggests content ideas. This is carried out by suggesting which top-performing content uses what keywords and how to finetune your content to match these top-performers.
Cons
- A few users have suggested that it is difficult to find keywords for a specific niche.
- There is no mobile-supported app for this splendid SEO tool at the moment.
MozPro
Moz Pro is an all-in-all SEO tool that has a whole package of tools curated to improve your SEO experience. Specialized tools such as link building, rank tracker, link explorer, and keyword performance analytics make this a premium software for all your SEO needs.
This effective SEO tool can be used for several usages, including SEO auditing, SEO content ranking analytics, SERP reports and analysis, and many more.
Top Features
- The key feature of Moz Pro is the link explorer. With this excellent tool, you will be able to analyze various stats related to a particular website URL, such as ranking keywords, domain profile, linking domains, etc.
- Moz Pro also comes with the advanced filtering keyword feature for SERPs.
- Optimization is one of the top features of Moz Pro. The tools with this SEO software ensure that the target keywords are utilized to the top in all your pages, and also specialized improvements are suggested.
- Moz Pro also enables you to track your competitor’s rankings and use this insight to your advantage. You will be able to track national and localized searches to get an entire overview of how to rank your keywords per the Search visibility score.
Cons
- The navigation structure can be largely improvised. Some users feel the complex structure makes it difficult to pinpoint the exact tool you are looking for.
- The price for the subscription is on the expensive end. Premium users get more important features with a hefty price tag.
Google Keywords Planner
Last but definitely not least, Google Keywords planner. This SEO tool has constantly evolved into a specialized Keyword tool that has helped millions of marketers utilize the power of keywords to the maximum. Google keywords especially work great if you are using Google Ads. Certain features such as competition analysis, ad pricing, and search numbers make it stand out among other SEO tools.
Top Features
- Time period comparisons are one of the elite features of Google keyword planners. All you have to do is specify a time, and voila, you have a graph that has all the details for you.
- Mobile trends are easy to track with the mobile trends visualization feature.
- Average costs for your ad can be determined by using this tool.
- Keywords can also be organized according to different categories concerning your brand.
- New ad campaigns can be created using the keyword research and information gained using the Google Keywords Planner.
Cons
- Google, when compared to other powerful SEO tools in the market, is offering fewer keyword suggestions.
- Keyword filtering can be much more advanced and precise.
Summary
SEO is a game changer for any marketer using digital means. The key is to figure out which tool to invest your resources in and utilize the best of the best.
While this might be a tricky thing to do, we genuinely hope this guide gives you a vague idea of how to get started.
Use one of the top 5 SEO tools from this list to get your party started!
You maybe interested in other ways to get traffic to your website! Read this post.
